The idea at its core is based on the notion that girls can do anything and can be anything, and are empowered at MLC School to confidently believe and strive for this. They are actively encouraged to be ambitions, 'because she knows she can.'This is the ‘why’ MLC School came into existence. Champion it more overtly and somewhat brazenly outside in the marketplace to reflect what is already happening internally.

Solution

Simply use big bold type which says she can’t, which is startling to the viewer, then crossed out are the ‘t to reveal... She can. The ‘scratching-out scribble blue line’ is by the girl who believes she can. To her there is no can't. Our goal was to make it raw and real, yet simple and bold. This idea is: true, compelling, memorable and valued by your target audience.