About

Amazing! Yes, very happy with how this is siting, thank you! Our Principal Rebecca Cody really likes it! We are really pleased with the creative idea that JWB&CO have developed to support our school’s marketing and communications strategy.
Jo McGuire, Head of Marketing and Enrolments Geelong Grammar School
About

Before deciding what to say,

Schools must decide what they
want to be known for.

More marketing will not fix that.

 

For over 30 years we’ve worked exclusively with schools.

Schools which are facing enrolment pressure, rising competition, leadership change and moments of transition.This has taught us that the quality of the outcome depends on the quality of the questions asked. We diagnose the market, challenge internal assumptions and identify the clear strategic idea that can guide everything that follows.

 

We give school leaders clarity and confidence to build alignment across the executive, Board and wider school community.

We think first. Then act. 

Our thinking is grounded in what is true of the school, relevant to families and difficult for competitors to claim just as convincingly. JWB&CO helps school leaders identify their core truth which can be credibly owned, build the confidence to commit to it, and communicate it in a way parents understand, remember and value.

 

How we work 

Owner‑led, senior‑driven, and built on accountability.

We are an owner‑led agency. The founder, Joe Brooks, remains the primary contact and strategic/creative lead, because strategy and execution cannot be separated.

 

We bring the thinking first, then the doing:

  • competitor reality (not assumptions)

  • parent decision drivers (what actually moves choice)

  • clear positioning (simple enough to repeat, strong enough to hold onto over time)

  • creative that expresses that position clearly, consistently and convincingly

 

One idea. Applied consistently across the whole school

One relationship. Everything your school needs to cut through, be remembered, and be chosen.

Once the position is clear, we apply it consistently across the school’s communications ecosystem:

  • Brand positioning and identity development

  • Strategic marketing plans and communications planning

  • Campaign ideation and omnichannel rollout (print, outdoor, digital)

  • Paid digital (Google and Meta) and reporting

  • Websites, prospectus, collateral and publications

  • Signage and wayfinding (where environment is part of the brand)

  • Campaign rollout and execution

 

 

We think first. Then act.

How we work

Our work

I strongly recommend JWB&CO for their outstanding marketing services. I have had the pleasure of working closely with Joe Brooks and I have been consistently impressed by his professionalism, expertise, and results-driven approach. Their knowledge, creativity, and exceptional customer service make them an invaluable asset to any organisation.
Tracey Grobbelaar, MFIA, MAICD; Director Of Development and Community Relations, Siena College; Board Member and Vic Chapter President, Educate Plus
Our work

The team

JWB&CO have delivered an outstanding campaign for the College moving to co-education in 2023. Their expertise, passion and knowledge displayed flexibility in drafting and editing, ensuring the very best possible outcome was delivered. I have enjoyed working with JWB&CO team, their expertise and professionalism in communication is second to none and I recommend them unreservedly.
Mary Farah, Principal, St Aloysius College, North Melbourne.
The team

We combine experienced senior strategy, creative, copy, PPC and specialist production to execute top tier campaigns. Jamie is our award winning Google Certified & Hubspot accredited all-star.

 
Joe
Founder & Marketing & Brand Strategist
 

Over the past 30 years, Joe has worked exclusively with private schools across Australia helping them define what sets them apart and how they are understood in increasingly competitive markets. He has worked with over 50 leading schools, including Geelong Grammar, MLC Sydney, Loreto Toorak and Beaconhills College.

 
Simon
Signage Fabrication & Installation
 

His passion for skillful execution, attention to detail and quality craftsmanship is at the core of Simon's work. Simon has been fabricating and installing signage for over 25 years starting as an apprentice Signwriter.

 
Jamie
Digital PPC across Google & Socials
 

Jamie is Google-certified and HubSpot-accredited, managing paid digital across Google and Meta for JWB&Co's school clients.

 

Awards

It is with great enthusiasm I pen this testimonial for the work of JWB&CO. In my capacity of Director of Development and Brighton Grammar School I have worked with JWB&CO on a number of assignments over the last three to four years. My role entails a range of responsibilities in the fields of fundraising, marketing, community relations and alumni relations. JWB&CO has been involved in each of these areas creating a range of materials that are eye catching, innovative, effective and memorable. They are particularly talented at working through the process of analysing the challenge at hand, collaborating with various stakeholders and ultimately designing the solution.
Natalie van Wetering, Director of Marketing, Brighton Grammar School
Selected Recognition

We don’t pursue awards as an end in themselves.

Our work is judged by what it does for schools, that is providing clarity, confidence and enrolment outcomes.

Occasionally, that work is recognised.

 

Educate+ National and International Awards

  • 2018 — Finalist, Marketing Communications Campaign
    (Fintona Girls’ School — integrated ELC campaign across print and digital)
  • 2014 — Finalist, Marketing Communications Campaign
    (Siena College — integrated print and cinema campaign)
  • 2012 — Finalist, Communications — Marketing Publication
    (Catholic Ladies College — prospectus package)

CMS School Marketing Prospectus Awards

  • 2012 — Gold Award (Fintona Girls’ School prospectus)
  • 2012 — Silver Award (Catholic Ladies College website)
  • 2011 — Gold Award (Catholic Ladies College)
  • 2011 — Bronze Award (St Columba’s College)
  • 2009 — Silver Award (CBC St Kilda)
  • 2008 — Silver Award (MLC Sydney)

ADAPE National and International Awards

  • 2006 — Winner, Communications/Marketing Campaign (Brighton Grammar School — “We Teach Boys”)
  • 2006 — Winner, Alumni Development Campaign (Brighton Grammar School)
  • 2004 — Winner, Communications/Marketing Campaign (Loreto Mandeville Hall)

Contact

Dear Margaret, ... We received the Catholic Ladies College prospectus today. It is beautifully done, so unique, in my mind. I was transported to leafy Eltham. It utterly captured my imagination... I was almost in tears just looking at the presentation of the envelope! It is a wonderful credit to all involved.
Susan, Principal, MSJ Girls’ College
Contact

Let’s talk about what’s in front of you.

If your school is facing competition, change, or enrolment pressure and you want clarity you can stand behind we would welcome a conversation.

 

Get in touch below

 

 

 

Contact

Mobile / 0410 458 366
Email / joe@jwb.com.au