To succeed in our over-communicated society, a company must create a "position" in the prospect's mind. A position that takes into consideration not only its own strength and weaknesses, but those of its competitors as well. Advertising is entering an era where strategy is king.
Jack Trout
#tips newsletter


Fintona Girls' School Finalist at Educate Plus

Finalist in the Educate Plus Excellence Awards Marketing Campaign Category. We were pretty excited to see our work for Fintona Girls School recognised this way. Unfortunately we did not win, but by many accounts it was well received. The ELC needed to fill it's ranks, so we were engaged to develop a multiply touch points campaign. The campaign itself was a huge success and more than doubling enrolments and a massive increase over trend.


Let's unpack this a bit. Fintona realised there was a deficiency of numbers in the ELC. The directive and goal of the campaign was to get more numbers into the ELC. We met with the marketing manager over a coffee and tea and began to workshop ideas right there and then. It was a great example of cooperation and team work. These ideas were formalised into rough layouts using found images and text to show concept. Then presented to manager and leaders of the ELC for sign off on direction. 


We then pulled the photographer James who nailed it with the hero shot of the boy and girl wearing dress up costumes. The idea was each child who was to attend with their parents coming would recieve a dress up costume to wear on the day and even the mask they received in the mail as a direct-mail-postcard.


What we did to build awarness around the Open Morning tours event:

  • Direct Mail in the shape of a mask to both be distinctive as well as its link to the dress/costume part of the event
  • Website front page slider image with link
  • Facebook Advertising
  • ELC dedicated prospectus
  • Real Estate boards
  • Online advertising banner and side as part of the digital version of the major suburban publication
  • Corresponding print advertising in the major suburban publication


All of this with a timeline less then three weeks from concept to actual event. Talk about quick. All involved were amazing and did a bang-up-job.




The Result as indicated from our website webform data














Social Media Statistics Australia – July 2018

David Cowling on August 1, 2018

Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day. However Facebook doesn’t go without it’s controversy after the Cambridge Analytica scandal. It’s been reported that many Australian users are deleting their account and changing their privacy settings.


Our work

JWB&CO's dedication to first get to know us as clients, understand our objectives, the assiduous attention to detail, insightful design and strategic approach have led to demonstrable and exceptional outcomes. Joe's thorough ground-work and perceptive approach enabled him to gain and embedded appreciation of want, why and then how we could achieve our goals. Particularly helpful was the way we had options and variations of approaches that would suit varying budgets and competing stakeholders. Joe is an outstanding communicator and has a broad skill-set that compliments his striking and fresh design.
Robert Clancy, Executive Officer & Marketing Manager, Catholic Super
Our work

Who we have or are working for:

Brighton Grammar School “we teach boys” prospectus, website and rebrand campaign; Loreto Mandeville Hall, prospectus and rebrand campaign “Madeline” illustrative approach; MLC Sydney, prospectus and rebrand campaign; PLC Sydney, prospectus and rebrand campaign; Kincoppal Rose Bay, prospectus, website and rebrand campaign; Melbourne High School, prospectus and rebrand campaign; Christ Church Grammar School, “cherishing families”, prospectus, website and rebrand campaign; CLC Eltham, “girls flourish here”, prospectus, website and rebrand campaign; Fintona Girls School “great things come in a small package”, prospectus, website and rebrand campaign, CBC St Kilda “cultivating boys character”, prospectus and rebrand campaign, St Columba’s College, prospectus and rebrand campaign; Swinburne University of TechnologyMelbourne Girls GrammarRMIT University GalleryMonash CollegeMelbourne Girls College, prospectus, website and rebrand campaign; Gippsland Grammar School, prospectus, website and rebrand campaign; Norhcote High School; IOOF, Bridges; Marymede Catholic College, prospectus, website and rebrand campaign; University of Notre Dame - Maryland, University of Melbourne, Faculty of Medicine, Dentistry and Health Sciences


The team

I have known Joe Brooks for approximately 15 years during which we have worked together on the creation and development of a College prospectus for two very different Catholic girls' schools in the Archdiocese of Melbourne. In both schools, the development was not only the prospectus, but also a variety of accompanying materials including: letterhead, envelopes, report covers, cards, signs for buildings and advertisements.The whole process was aided by Joe's ability to listen to the basic tenants of the College's point of difference in a crowded market place and to turn these into creative and innovative designs. This ability, along with his personal qualities and attributes, particularly, his skill in engaging persons from all manner of diversity, resulted in a distinctive product of which we were very proud. I would have no hesitation in recommending JWB&CO in this area.
April Honeyman, Principal, St Columba's Girls School.
The team

The people of JWB&CO who create remarkable work which get results. We combine our talents and strengths in order to compel your audience to notice and remember you.

art director

Having received several scholarships to university Joe graduated from the Maryland Institute College of Art, which is consistently ranked as a top 10 American art school by U.S News and World Report with a BFA, Visual Communication. After graduation Joe worked as a freelance graphic designer for North Charles Street Design Organisation.


Her engaging and insightful methods articulate and communicate your message effectively and creatively. Passionate about bringing ideas to life, she has a wealth of experience, having created design for print and digital projects for a large range of local and international clients.

web and online

Roland has been working in the financial/technical industry for over 25 years. He has been a consultant to large corporations for over 20 years and is very passionate about providing the best customer service and products and is continuously keeping up with the latest technology around the world.

SEO / SEM & online marketing

At the forefront of online marketing mediums SEO & SEM coupled across social media, video, digital advertising, optimisation, remarketing and retargetting, Troy's support of Australia’s schools and their communities stretch back to 2001.


James has been part of the team from the beginning and is responsible for all of the wonderful images within the work we do. His eye for detail and technical nous is beyond belief. Great to work with and uncanny ability to deliver the unexpected.

landscape architect

Katherine is a Registered Landscape Architect, with experience in projects of all scales as well as a broad design background including Industrial Design. As Director of Leaf Design Studio, she contributes to place making, story telling and way finding with a focus on combining Landscape Architecture skills with Interpretive Design.

junior designer

Nicki holds a Bachelor of Creative Arts (Visual Communication Design), Graphic Design from Deakin University. She is a passionate designer who is more than able to deliver high quality, well thought out and visually pleasing solutions to any design problem.


It is with great enthusiasm I pen this testimonial for the work of JWB&CO. In my capacity of Director of Development and Brighton Grammar School I have worked with JWB&CO on a number of assignments over the last three to four years. My role entails a range of responsibilities in the fields of fundraising, marketing, community relations and alumni relations. JWB&CO has been involved in each of these areas creating a range of materials that are eye catching, innovative, effective and memorable. They are particularly talented at working through the process of analysing the challenge at hand, collaborating with various stakeholders and ultimately designing the solution.
Natalie van Wetering, Brighton Grammar School

Educate+ National and International Award Winners 2014

Siena College Camberwell

Finalist - Marketing Communications Campaign / advertising campaign including both print and cinema.


Educate+ National and International Award Winners 2012

Catholic Ladies College

Finalist - Communications

Marketing Publication / prospectus package


Fintona Girls’ School

Finalist - Communications

Marketing Publication / prospectus package


Catholic Ladies College

Finalist - Communications Marketing Website


CMS School Marketing Prospectus Awards 2012

Gold Award: - Fintona Girls’ School prospectus, VIC

Silver Award: - Catholic Ladies College website, VIC


CMS School Marketing Prospectus Awards 2011

Gold Award: - Catholic Ladies College, VIC

Bronze Award: - St Columba’s College, VIC


ADAPE National and International Award Winners 2010: [Association of Development and Alumni Professionals in Education]

Website Development and design: - Highly Commended: Fintona Girls School, Vic Judges’ Comment: Refreshing, easy, quick links, great budget. Effective submission.


CMS School Marketing Prospectus Awards 2009

Silver Award, CBC St Kilda


CMS School Marketing Prospectus Awards 2008

Silver Award, MLC Sydney


ADAPE National and International Award Winners 2006

Winner Communications/Marketing, Campaign: Brighton Grammar School, We Teach Boys

Winner Communications/Marketing, Alumni Development Campaign: Brighton Grammar School


ADAPE National and International Award Winners 2004:

Winner - Communications/Marketing, Campaign: - Loreto Mandeville Hall

Strategic Marketing

I wanted to say a very big thank you for doing an AMAZING job. I believe you have raised the bar so high that other designers will take ages to catch up to the standard you have produced for Fintona’s Prospectus. Thank you for your patience as we made changes to so many different versions of the Prospectus and the many other accompanying documents. Suzy, our Principal, is extremely delighted with the outcome as am I.
Vicky Kapourelakos, Marketing Manager, Fintona Girls' School
Strategic Marketing

How to market your educational institution

Believe what?

What is the authentic differentiating idea? 

This idea must be 5 things:

  1. Authentic - something which is being done or exists in the business already
  2. Compelling -  something the audience value, want and willing to pay for
  3. Unique - sets them apart from the competition
  4. Consistent - staying on message
  5. Simple - one or two words, three max

Our/your job

To create a message so that the viewer recognizes what makes your business different from your competitors:


  1. Consider the landscape your business is competing in. Who are the competitors
  2. Know thy self
  3. Simplicity is vital
  4. Credibility / authenticity
  5. Consistency
  6. Try not to be all things to all people

Now that you have your differentiating idea, what now?

Build awareness - begin to tell your story.

Begin to communicate to your audience that differentiating idea where they are like on facebook or in the mall...

  • visual must be appropriate for and sympathetic to the differentiating idea
  • must reinforce the differentiating idea
  • consistency - stay on message
  • build momentum - first two years of roll out dial up the spending on marketing in order to get the message out and build momentum


Dear Margaret, ... We received the Catholic Ladies College prospectus today. It is beautifully done, so unique, in my mind. I was transported to leafy Eltham. It utterly captured my imagination... I was almost in tears just looking at the presentation of the envelope! It is a wonderful credit to all involved.
Susan, MSJ Girls’ College

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P.O Box 101 Surrey Hills Victoria Australia 3127
03 9898 3666
0410 458 366