Korowa Anglican Girls' School / REPOSITION

I am writing to thank JWB&CO for their superior design work over the past decade. Their commitment to excellence in the work they did for our projects was always evident. JWB&CO delivered the work to our specifications, on budget and on time. The creativity and innovation in the design concepts was unique and refreshing. It too was always a great pleasure to work with them because they are courteous, professional and responded quickly to our needs and request.
VM Publishing

Korowa Anglican Girls' School / REPOSITION

Brand Development:

JWB&CO has taken inspiration from the attitude and language of the founding principal, Henrietta Akehurst and her daughter Ethel, pioneers and bold visonaries. Helen Carmody, the current principal, who is following in this long tradition inspired us to develop this simple idea using a bold letter form which ties perfectly into the overarching message of excellence. The "K" would live with the Korowa branding as a unique identifyer. The prospectus and all new collateral would be branded with the letter 'K' throughout. This is a signifcant historical letter because the original spelling changed from Corowa to Korowa in 1900. Changing the "C" to a "K". We wanted to continue on with this idea using the letter K as a distinctive identity device throughout the rebrand giving new marketing messaging intrique, mystique, but like the foundresses, boldness. The end goals was over time have the letter K be synomous with excellence and therefore Korowa.

 

The prospectus and website move through student stories of achieving excellence in whichever field it may be. Highlighting individuals in their area of success and answering how K = excellence.

 

  • Brand repositioning
  • Prospectus development
  • Social / SEO Audit
  • Facebook story development, management and execution + still and video
  • Cinemagraph creation
  • SEO
  • SEM 
  • Mailing Envelope
  • Ad
  • Billboard
  • Mini Propspectus

 

 


 

 

 

 

Eight page mini version of prospectus

 

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