Tips #2 Newsletter

I would like to thank you and your team for the great work that you put together in a very short amount of time. Whilst the lead time was not idea, you did the job extremely well. We managed to get 23 people registered. We were thrilled with the turn out. We received 9 applications on the day and 6 were for 2019 which was beyond our wildest expectations.
Christ Church Grammar School

Tips #2 Newsletter


Case Study: Christ Church Grammar School, SEO/SEM & Social Marketing campaign for recent Open Morning. How did it go?


Problem: 

CCGS wanted to raise their profile as a go to Melbourne inner city provider of education from 3 Year Old to 12 Year Olds by hosting a Open Morning. We had one week. OUCH!

 

Solution: 

We developed a compelling, consistent and singular message across multiple online channels as our go to communications plan: 

  1. Website - created campaign page, webform and front page slider with call to action
  2. Facebook - created three cinemagraphs for social platforms
  3. Facebook - paid, one week event campaign targeting both mums 35-45 and grandparents with some special additions to get further cut through and eyeballs on the message
  4. Adwords - paid campaign targeting a series of search words and phrases in line with the demographic
  5. EDM - merged database from the school + recent contact and book a tour data from the website 

 

Result: 

  1. 29 people responded and signed up for the Open Morning
  2. 6 could not make it on the day, but asked for another time to have a tour and meet the principal
  3. 9 signed their child up for 2020 on the spot
  4. Of the 9, 6 are to commence in 2019 
  5. ROI?
    Median cost per student = 21,500.00
    21,500 x 9 students = 193,500.00 
    5 of the 9 are starting in 3YO. x9 years of their education at CCGS = 1,07,500. 

 

What did CCGS think?

"I would like to thank you and your team for the great work that you put together in a very short amount of time. Whilst the lead time was not ideal, you did the job extremely well. We received 9 applications on the day and 6 were for 2019 which was beyond our wildest expectations." 

 

We at JWB&CO are so stoked for CCGS. The result speaks for themselves and is a clear indication of just how much we love our job. Whooooo-hooooooooooo! 

O