Client:
The Alfred Hospital, Melbourne Australia

Problem:
The hospital was becoming unassociated with another as part of the Inner Eastern network. Therefore the Alfred Hospital wanted to return to their previous identity, but they needed a more modern look. They wanted to use the traditional elements of the cross, lantern and the words "service and care".

Solution:
Strongly using The Alfred as it was previously well known and stylizing the elements and bringing them all together as a single mark.

Client:
Brooks Financial Group, Baltimore USA

Problem:
Since the company is a financial company dealing with retirements and large sums of money, we wanted to communicate a business which is trustworthy, reliable and honest - the traditional family based business.

Solution:
The name Brooks comes from "brook" or "stream," so we developed a traditional look using a brook running through a meadow. This technique results in huge recognition and recall of logo.

Client:
Colorbank Digital

Problem:
Communicate that the company was moving from traditional film creation, scanning and plate making for printing, to digital. They wanted to be seen as modern: forward moving and forward thinking.

Solution:
Use the two letters CD to create a mark, which is both timeless and innovative reflecting a modern, technical, digital world.

Client:
PLC Sydney, Sydney Australia

Problem:
Update the old, tired, traditional logo with a more modern approach, while maintaining the crest. This was developed in conjunction with the prospectus.

Solution:
Strongly using the PLC recognition as the key element combined with name, date and location as per brief.